At Piltd we follow a PPC Management (Pay per Click Advertising) methodology that is designed to help clients achieve their Search Engine Marketing goals.

Our Pay per Click Advertising Process.

Picking up the right targeted keywords for PPC Campaigns.

Development of attention grabbing creatives like titles and description for the PPC Ads creation.

Sticking to an upper bid limit, we don’t believe in getting into bid wars as they can lead to a decrease in ROI.

Maintaining the cost per click (CPC) at low levels by focusing on less competitive yet targeted keywords.

Tracking the campaign results on a daily basis. With focus on the major variables like click through rate (CTR) and cost per click (CPC).

Updating the client about the progress of his campaign. We believe in being in-sync with the client’s expectations.