Create the complete message and all its versions (A/B, Text, HTML) so that it can be viewed in the different email browsers. Message preparation begins as soon as your requirements are received and it involves the following key tasks:
- Prepare Design Template
- Template modifications - if any
- Prepare HTML & Text Version
- Upload images and copy
- Track links
- Add/Modify Header information
- Add/Modify Footer information
Inbox Previews
We are testing each email message to different ISPs before submitting to our client so that we’re making sure that email message is looking good in different ISPs.
Test Mailing
Review the full production email (all versions and full functionality) prior to get approval for sending
Process & Tasks:
- Send every version of the message (using the email platform) to a pre-determined test group
- Provide the test group access to message requirements
- Notify test group about the time period with which to review and provide feedback
Review & Approval
Ensure that the message has received adequate scrutiny prior to sending all the emails
Process & Tasks:
- Collect and clarify feedback as necessary
- Make modifications as needed
- Resend test messages and request review and approval
- Record approval (written or verbal as agreed upon by the client)
Launch the Campaign
Setup the campaign with provided data list & blast it as per specified timings.
Process & Tasks:
- Upload the client data in system
- Schedule/Launch the campaign according to requirement.
Monitoring
Ensure that the campaign delivery is complete and that the Key Performance Indicators record significant activity
Process & Tasks:
- Review key metrics on the email service platform
- Sent
- Delivered
- Opened
- Clicks & Unique Clicks
- Conversions - if tracked
- Bounces
- Spam complaints
- Notify client of any exceptions as soon as they are uncovered through Email/Phone
- Keep a log of activity at an agreed upon frequency for an agreed upon time
Reporting
Provide dashboard and snapshot reports to demonstrate campaign progress after 3 day, weekly or monthly since completion as per the requirement
Process & Tasks:
- Gather key metrics on the email service platform in proper template format (xls or pdf or doc as per requirement) & submit to client
- Sent
- Delivered
- Opened
- Clicks & Unique Clicks
- Conversions - if tracked
- Bounces
- Spam complaints
- Keep a log of activity at an agreed upon frequency for an agreed upon time
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